Whether you love it or hate it, films like these are the future of fashion communication. I like how Bruce Weber's sensibilities totally translate to the film medium, and the way you can really see how Stefano Pilati's YSL menswear lives on a man's body. Marvin Gaye on the soundtrack always helps things along too. I do wonder, though, how the young buff ridiculously beautiful boys can be so unselfconscious in front of the camera.
Photo by John Scott for YSL