“Kate Moss first featured on the cover of i-D in 1993. Little did we know that this impish imperfect beauty would end up an international superstar and on more i-D covers than any other! ”
Terry Jones, i-D eDiTor-in-chief
So nearly, 20 years after her first i-D cover, Mossy is more relevant than ever. It seems that she can span uber commercial deals, see her turn as the face of Mango, and edgy editorial, the i-D covers (all four) being a case in point. In fact, it's Vogue, the esteemed fashion bible whose covers are traditionally reserved for sure selling Hollywood actresses, who give us the real model of right now in the form of Cara Delevingne. Sure, Cara got her i-D moment a while back but seeing these two issues together on the newstand might seem confusing. Vogue have been going in a more daring direction of late, opting for the zeitgeist over the safe option, remember Lana del Rey? Or Jennifer Lawrence? LOVE magazine have exploited their multiple cover options and recruited Cara and Kate as different offers. A smart choice to appeal to Moss aficionados or Cara's army of young fans. But just look at the LOVE covers; Cara looks put-together and grown-up while Kate is half naked in a ripped up vest in a bath looking all provocative. Now what does THAT mean?