The traditional line to tow on eco fashion is that it is hippy-ish, frumpy and extremely unappealing to anyone who wants to look like they have one iota of style. I do think that's changed a lot of late; H&M's Conscious collection showed that you can do eco and stylish on a mass level while LFW's Estethica exhibition showcases lots of brands doing ethical design in a way that would appeal even to fashionistas who don't worry/ care about where their clothes come from.
|Livia Firth in Beulah yesterday|
|Some of Livia's picks for Yoox|
|Hat by Pachacuti|
|Clutch by Sofia Retro Bazaar|
|Lingerie by Charini|
Livia Firth's collection and ethical label selection will be available at Yoox.com in September