It wasn't so long ago that it was the ultimate fashion badge of honour to have your dress mistaken for a Prada, when it was actually a £5 knock-off from Primark. Hence the coining of its famed "Primarni" nickname. Shopping at the mass, impossibly cheap retailer was an exciting new habit to feed our clothes addiction without, in turn, making a significant dent in the already-too-steep credit card bill. It seemed quite genius.
|Primarni (image via flickr.com)|
The Bangladesh factory tragedy made a far wider audience question the true value of clothes which are available to buy at such cheap prices. Primark did a good job of swiftly patching up the PR damage by signing up to agreements on improving factory conditions and underlining the work of their ethical trade team. We will have to wait until later this year to understand whether shoppers took their wallets elsewhere in the aftermath of Bangladesh but there's no doubt that Primark's name (along with that of numerous other retailers) was in the headlines for all the wrong reasons.
|Primark parka £22 at ASOS|
|Primark striped dungarees £14 at ASOS|
|Primark Miami tee £6 at ASOS|