Posted by Bethan Holt, Fashion Junior at Large
|On set at Meli Melo SS13|
FJAL: Your SS13 collection is quite bold compared to previous collections; can you tell me why you decided to experiment with more colours and prints?
Melissa: In the past I have concentrated on the beauty and grace of the Meli Melo girl but this season I really wanted to embrace their bold sides. I chose colours and prints that empower women, depict confidence and show control and combined these with classic and stylish shapes true to the Meli Melo look.
FJAL: How do you start thinking about a new collection? Do you travel to get inspired?
M: I am always thinking about the next step and what I can add to our collection, inspiration never ends. I have travelled a lot and draw upon my Italian heritage as inspiration too as well as looking at vintage fashion, art and other cultures.
FJAL: Do you look at what other designers are doing? Do you care about trends?
M: No not really.
FJAL: Do you always design with yourself in mind? Like "I need to want to carry this bag"?
M: Yessssss!!! I do that, it comes out of necessity and desire for beautiful things
FJAL: Your SS13 look book shoot was at Kensington Roof Gardens, why did you choose this location?
M: I had been there before for an event and remember thinking "Wow I feel like I am transported into another country"... It has that exotic and warm feel to it which married perfectly with Spring /Summer’s vibes that me and the stylist Tamara Rothstein wanted to achieve.
FJAL: What was the message you wanted to get across with the SS13 shoot?
M: The message I wanted to depict was that our girls can still maintain their strong and powerful personalities without losing their elegance and beauty.
FJAL: Meli Melo has lots famous fans already. Who's the ultimate Meli Melo
girl- whether a celebrity or just a kind of girl you imagine when
M: I epitomize Diane Kruger, she is ultimately so chic and understated, she has this timeless beauty about her which translates in all her dressed down or glam looks.
FJAL: What's next for Meli Melo? Do you think you will ever go beyond bags?
M: I am currently looking to expand my range to include men's bags and develop our children's range further. I think with the constant development of technology a range of various cases and covers for
gadgets and gizmos would be great!
We already have a fab Ipad case that belongs to the Thela family for our Spring/Summer collection next year that will add a touch of glamour to any 21st century girl.
FJAL: What's in your handbag? (see picture)
M: All the essentials really... my Butterfly shaped Celine Sunglasses are a must! I also have my diary with a Mont Blanc pen to keep my busy schedule in tact and my Lancôme Nutrix cream that repairs and instantly brightens my skin which is perfect when I'm rushing to meetings.
|What's in Melissa's bag?|
|Melissa models one of the new bags for SS13|
MELI MELO SS13 SHOOT
|Breakfast on set|
|All the bags ready to be shot|
|Stylist Tamara perfects the look|
|Model Shannon strikes a pose|