PARIS TRENDING TOPIC: FASHION’S BIG CHANGE OVER TO WEB
The McQueen show Live Streaming consent form for tonights show. Do you like my hotel bedspread?
- Posted by the Fashion Editor at Large in Paris
This Paris fashion week will be remembered more for the Internet revolution (part II), than the clothes. In a digital era defining week, we have seen more journalists wielding Blackberry’s as note-taking devices than ever. Many of them filing straight to blogs, or twitpic and twitter instead of putting their notes down using old fashioned pen and paper. Next season we’ll probably all have Kindles, or something,
In New York, Marc Jacobs put bloggers, including Tavi and Bryan Boy, on the front row. In Milan, not to be outdone Dolce Gabbana put bloggers on the front row with laptops so they could cover the show live. (It was at this point, btw, that I decided to become a moonlighting blogger.)
In London Burberry put laptops on tap for bloggers who wished to report live from the party. (Didn’t see many takers, we were too busy rubber-necking Dav Patel, Frieda Pinto and Victoria Beckham.)
Anyways, now we are in Paris, and tonight Alexander McQueen is live-streaming his show to the Internet via ShowStudio.com. My invite says “if you attend this show, you will be deemed to grant your consent to being filmed”. Well the show is in three hours, and I’m getting my glad rags on now, and ringing my mum to tell her “I’m going to be on the Internet!”
All this Web hullabaloo is the cause of great debate amongst fashion’s power critics, who are wondering to themselves whether their services will be required next season. Or indeed if we need fashion shows anymore at all. “What is the point of a fashion show critic if you can see the show on the Internet?” "What is the point of a show, if you can put it straight on the Web?"seem to be the big questions. Well I guess in time, the point will be that the general public can read their critical review before deciding they want to watch the show or not. And fashion shows will become the popular entertainment everyone seems to want them to be. Not a trade show anymore, Toto!
One more thing, just been with Roland Mouret who is also filming his show to go out online. His won’t be live-streamed, but he is working with his parent company 19 – who are doing an excellent job at letting him get on with it – to create the first web fashion show you can see in hundreds of thousands of combinations. Even from the point of view of a model, or Anna Wintour (that is, if she hadn’t left Paris already.) He is using 28 camera's each with 360 scope.
This is my McQueen ticket, it's a hologram, and the girl's face becomes all pretty when you wobble it around.