THE WEEK IN FASHION: 6th- 10th AUGUST

Posted by Bethan Holt, Fashion Junior at Large

Greeting fashion fans, news is back again after little break for attending some Olympic events which included seeing Team GB win a gold and two bronze at the rowing last Friday. The FashEd has been having fun at the beach volleyball, boxing and swimming- lucky thing. Even though it's August, there's still plenty of fashion news to report this week...

Ryan Lochte is undoubtedly the breakout star hottie of this Olympics with many, including myself, religiously tuning in to watch his races in the hope that we'll get a wink or some other kind of high jinks at the end. The team at US Vogue anticipated Lochte mania so made him star of their June Olympic cover, alongside Hope Solo (a FashEd favourite) and Serena Williams. However, it seems the public weren't quite so into the idea as the edition has been the worst seller of the year so far, ouch for Ryan. Although, I like The Cut blog's assessment that it was probably more to do with Serena and Hope's dodgy nude swimsuits than the star swimmer. Plus, US Vogue went one better than any UK glossy by choosing actual Olympic athletes to grace their cover. Mr Lochte can also take consolation from the fact that US Vogue's bestselling star has been Adele on the March issue- she was British Vogue's worst selling cover girl last year.

American Vogue's worst selling June cover (image from nymag.com)

In other Lochte news, we can apparently expect a fashion line sometime soon. We already knew that Ryan has quite specific ideas about what he likes a girl to wear and now it seems he might be taking the matter into his own hands after his agent confirmed that there are a number of brands interested in collaborating with the swimmer on a fashion line. He's also looking at offers for reality TV shows. I think we can expect to see even more of Mr Lochte, not that I'm complaining.

One of the big fashion events in August is the unveiling of the look magazines have gone for on their August covers. This week, it's a battle of the blonde music stars in pink with Lady Gaga on US Vogue and Gwen Stefani for US Harper's Bazaar. Given that was relatively scarce on the catwalks, it's an interesting coincidence that both titles have gone for a similar look. Stefani's editorial, photographed by Terry Richardson, gives further leverage to the top knot trend (is that still a trend, or just a thing now?) while Gaga looks like a kind of cartoon mermaid.

Gwen Stefani in Alexander McQueen and top knot in Harper's Bazaar (image from harpersbazaar.com)

Gwen in Alexis Mabille custom hat (image from harpersbazaar.com)

Lion haired Gaga in custom Marc Jacobs on US Vogue's September issue (image from nymag.com)

And it may not have been released yet but Dazed and Confused's upcoming Azealia Banks cover has already caused controversy. It is seen to be so troublesome in fact that in some countries it won't get a place on the newsstands at all. The Dazed and Confused team tweeted:

‏@DazedMagazine

Just been told our upcoming @AZEALIABANKS cover has been banned from 7 countries so far. Thank God for the Internet, huh?

Ouvrir

Thank the lord indeed for the internet as if reports are to believed, Ms. Banks is pictured blowing up a bright pink (continuing the above theme) condom- the accompanying caption reads 'Azealia Banks blows up'. Obviously we haven't seen the cover- we have to wait til Monday- but surely the powers that be could have pretended Banks was just attempting a bubblegum blowing world record?

Naughty, moi? Another Azealia Banks cover (image from style.mtv.com)

SHOPPING NEWS #1: Browns, the independent London boutique responsible for launching the careers of the likes of McQueen and Galliano, and Farfetch.com, the site which brings together designer pieces from boutiques across the world, are two FEAL favourites. As of this week, we can now shop Browns on Farfetch.com after a new partnership was announced which also includes Miami's The Webster. It's another milestone in the increasing importance of the being strategic about your online retail, as Francois Henri Pinault of PPR discussed in an interview about his digital strategy with Business of Fashion. He talks about making the online experience more luxurious by adding the option for fittings appointments to the e-tail sites of his brands, which include Gucci, Stella McCartney and Yves Saint Laurent.

SHOPPING NEWS #2: FYI the owner of Zara, Armancio Ortega, is now the third richest person in the world. That is probably because he gets a significant proportion of the monthly pay packet of women (and plenty of men) the world over.

A couple of dates for your diaries:

AUGUST 23rd: Louise Gray's collection for Topshop will be available online and in selected stores. There are six pieces of clothing to go alongside the beauty range which promises to be mega fun if Gray's bright and beautiful catwalk shows are anything to go by. I love what Louise has to say about the collection: "My mainline collections have always been about pushing optimism, colour and fun and I wanted to bring that to the Topshop collection as well. I want the Topshop girl to stay out all night in it!".

Sequins galore! Louise Gray x Topshop (image from vogue.co.uk)

AUGUST 17th-19th: I'll race you to the Sunspel Sample Sale, taking place from 10-7 at the Truman Brewery with up to 80% off their brilliantly designed, made in Britain basics, something for boys and girls alike.

VIDEO OF THE WEEK #1: We're all getting more and more interested in where and how what we wear is made. Now, purveyors of excellent sunnies RETROSUPERFUTURE have made a slightly science-y video showing us how their glasses are made. If you're into that sort of thing, it's quite mesmerising.

Manufacturing Super from retrosuperfuture on Vimeo.

VIDEO OF THE WEEK #2: Solange Knowles was this week announced at the new face J. Crew's younger sister Madewell- a match made in fashion heaven. The brand had to chose well if they were to match last year's collab with Alexa Chung. Here's a backstage video of Beyonce's little sister shooting the new campaign. I'm so happy I'm going to New York later in the year so I get some of this stuff for myself

FINALLY, most our favourite celebs are in hiding (Kristen Stewart) or cavorting on beaches, so we're looking elsewhere for our fix of stylish people to ogle. Step forward Olympic athletes: it's the rhythmic gymnasts vs. the sychronised swimmers- any favourites?