It cannot fail to have escaped your notice that coloured denim is currently taking over the world. In every high street shop, the denim departments look like someone has had a happy accident with a box of poster paints. Royal blue, coral, yellow, emerald green, hot pink; think of a colour, and I betcha you can buy them in at least one retail outlet right now.
However, one label got there before everybody else, and that was Australian brand Ksubi, who first launched their coloured jeans back in 2004. For this summer, they have brought them back in an array of brilliantly vibrant shades, and are promoting the collection via a rather lovely film shot by David Askill (brother of Jordan)
The video features three lean n' lithe models, Bambi Northwood-Blythe, Cisco Gorrow and Heidi Harrington-Johnson (try saying that with a mouthful) wearing Ksubi Kolors and not very much else, leaping about in a barren urban landscape, having a bit of a set-to with some mean 80s muscle cars. Shot in slow motion, the cars billow coloured fumes and the models leap to superhuman heights. It's pretty mesmerising.
ksubi kolors from ksubi on Vimeo.
If the video has worked it's hypnotic magic on you, the Kolors are available in white, blue, orange, green, black, purple, red, plum, aged blue, aged green, aged yellow, aged black and aged pink (good luck to the indecisive amongst you) in store today at Selfridges and Net-a-porter.
(Of course, there's always JBrand too, who have got their own delectable coloured denim range. Argh! Too much choice!)
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